Your favourite low-cost, high-quality store specializing in household and consumer goods


We’re here to help today’s youth discover affordable little joys

The MINISO Brand founder Jack Ye gained inspiration for MINISO while on vacation with his family  in Japan in 2013. He came across several specialty stores in Japan which stocked good quality, well  designed, and inexpensive products that were mostly manufactured in China. With his knowledge and  experience in product development, supply chain, and the fashion industry, Jack established MINISO  with its headquarters in Guangzhou, China, a brand catering to young people around the world.

MINISO’ s original intention was to enable the young generation to enjoy life through high-quality  products and services. He wanted customers to have affordable, well-designed, quality products.

MINISO operates its global business under its brand slogan ” Life is for fun “. Today, MINISO has  successfully entered 100 countries and regions and opened more than 5,000 stores around the world,  covering the core business districts of world-renowned cities such as New York, Los Angeles, Paris,  London, Dubai, Sydney, and Istanbul. MINISO will continue creating joyful and high-quality life experiences for hundreds of millions of consumers around the world.



MINISO brings shoppers high-quality, stylish and affordable designer products through a wide range of product categories including skincare & cosmetics, home furnishings, digital accessories, stationery, kitchenware and more.